Once upon a time, marketing was a fairly straightforward proposition. There were a few TV networks, a couple of radio stations and a paper or two in each town. And with a small investment, a marketer could cover the spectrum, reaching a mass audience with the same simple message, over and over again. But those days are gone. Both the media and the messages have multiplied at an exponential rate and breaking through the collective conscience is harder than ever before.
Media saturation is the 800-pound gorilla in today's marketing arena. Only it's not content to sit quietly in the corner; it's pounding on desks and thumping its oversized knuckles, driving agencies of all sizes to find new ways to break through the clutter of the buses, the benches, the magazines and the airwaves to engage the consumer in a new and different way. Instead of fighting fire with fire, smart agencies are fighting the gorilla with innovative guerilla marketing, using fresh ideas that are as wild as the beast that inspired them. And with this new set of tools, they're pounding on foreheads, thumping on chests and connecting with consumers like never before.
Behold, the Power of the Blip
To use another analogy, today's consumers have fitted their collective marketing sonar with all sorts of sophisticated filters to keep the marketing clutter out. But through guerilla marketing, we've created the blip that's impossible to ignore. Through street-playing musicians, bogus political campaigns and impromptu street performances, we've given our clients a brand new set of tools. And we've used those tools to great effect, getting airtime and press coverage without paying for either, and delivering viewers to our customer's websites with a burning desire to know more. It's not the shout that can be ignored; it's the whisper that intrigues. And at Spinlight, we're using that whisper to turn intrigue into results.
One Team. Unlimited Ideas.
Through dynamic guerilla marketing, we believe that we can help you extend your marketing message beyond the canvas of the billboard to the streets, stores and neighborhoods where your consumers actually live. And we'd love to show you how. To get started call 217.351.6700.