Design Everything.

"The first time a client walks through the door, you can hear the surprise register in their voice," says Matt Hutton, partner and creative director at Spinlight. And there's a good reason. On the outside, there's little to distinguish the company from a long row of low-slung, metal-clad industrial buildings, nestled on the eastern edge of Champaign. But on the inside, it's a different world, with dramatic lighting, sliding-panel doors and a vast, concrete table — emblazoned with the company's logo — all baring the tell tale marks of a company that just celebrated 10 years of living out its mantra to "design everything."
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Rain or shine, the Champaign-Urbana Mass Transit District transports 10 million riders annually, using a fleet of buses and advanced GPS tracking that makes the company a model of modern efficiency. Five years ago that experience was enhanced, with a new website loaded with many useful tools. But a recent customer survey conducted by MTD indicated that today's riders wanted something more.
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While they didn't know it when they joined thousands of others on a midnight bike run through the streets of Chicago last summer, Matt Hutton, Chris Phillips and John Turner were also beginning a journey that would take their lives on a whole new path. At the time, they were just three guys from the office enjoying a 25-mile ride that benefits Chicago's Friends of the Parks. But today, the three are partners. And their fun ride has become a fitting metaphor for three entrepreneurs who are always up for the next adventure that lies waiting around the bend.
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